Edició Most 2025
About the movieSecond campaign launched by DOCA Rioja with the aim of boosting the brand image of the DOQ Rioja. With the message “Different from always, the same as always”, DOCA Rioja highlights the richness and diversity of its wines. The challenge is to reach an audience that perceives Rioja wines as classics. Under the slogan “Ponme otro Rioja”, the Denomination reveals its DNA, origins and vision through a sensory journey.
Second campaign launched by DOCA Rioja with the aim of boosting the brand image of the DOQ Rioja. With the message “Different from always, the same as always”, DOCA Rioja highlights the richness and diversity of its wines. The challenge is to reach an audience that perceives Rioja wines as classics. Under the slogan “Ponme otro Rioja”, the Denomination reveals its DNA, origins and vision through a sensory journey.
Genre: Promotional
Year: 2023
Script: Madresanta
Duration: 1 min
Country: Spain
Lenguages: Spanish
Cast: Daniel Belenguer
Photo direction: Roger Llonch
Assembly: Hector Cornelles
Music: Daniel Belenguer
Productor: Petra Garmon
Public: All audiences